Digital Marketing & Sales Strategy
Attracting Global Buyers & Investors to Rayfield Gardens City Estate, Ibadan
The Opportunity
Rayfield Gardens City Estate in Ibadan represents a prime investment opportunity. Nigeria's real estate market is booming, and Ibadan offers a high‑value alternative to overcrowded cities like Lagos.
Our Goal
Generate significant buyer & investor leads for Fendinihomes.com by positioning Rayfield Gardens as the premier, affordable, and secure real estate investment in Ibadan.
The Result
A consistent flow of qualified leads, increased sales velocity, and a strong return on a modest marketing investment.
Our Target Audience: Three Key Pillars
We will tailor messaging to resonate with the unique motivations of each audience segment.
1) Ibadan Locals
Motivations: Modern, secure, well‑located housing; reliable utilities.
Message: “Your serene, modern home in the heart of Ibadan is here. Live the life you deserve at Rayfield Gardens.”
2) Lagos / Abuja Buyers
Motivations: Priced out locally; desire weekend homes, rental investments, quieter relocation.
Message: “Escape the hustle. Own tranquility in Ibadan for a fraction of Lagos prices. High ROI potential.”
3) Nigerian Diaspora
Motivations: Invest back home with a trustworthy developer; secure asset for family/future.
Message: “Invest in your legacy. Secure, verified, and profitable real estate in a fast‑growing city.”
Platform Strategy: Where We'll Find Our Buyers
Meta (Facebook & Instagram)
Why: Unmatched targeting for all three segments.
Action: Carousel/video ads, lead forms, targeted tours.
Google Ads
Why: Capture high intent (e.g., “land for sale in Ibadan”).
Action: Search + display retargeting.
Why: Professionals, investors, diaspora.
Action: Sponsored content & InMail to investor profiles.
TikTok
Why: Build buzz & lifestyle awareness.
Action: Short tours, influencer collabs, “day‑in‑the‑life”.
Budget & ROI: A Smart, Scalable Plan
Monthly Spend (NGN) & 3‑Month Totals
| Platform | Monthly Spend (NGN) | Period Total (NGN) |
|---|---|---|
| Meta (FB/IG) | — | — |
| Google Ads | — | — |
| — | — | |
| TikTok / Influencers | — | — |
| Total | — | — |
Tune Budget (USD)
Update monthly USD budgets. All charts, reach & leads, and the table will recalc.
Optional: change the FX rate in the code if needed.
90‑Day Content Journey
Month 1: Awareness
Introduce Rayfield Gardens—location, security, lifestyle. Use pro photos, videos, and articles.
Month 2: Consideration
Nurture with virtual tours, testimonials, and webinars on Ibadan real‑estate investment.
Month 3: Conversion
Time‑sensitive offers, clear CTAs (e.g., “Book a Site Visit”), and ads leading directly to sales.
Ad Creative Examples
Next Steps & Action Items
- Approve plan duration and budget.
- Gather photos, videos, and testimonials.
- Set up Meta, Google, LinkedIn, and TikTok ads accounts.
- Launch Awareness phase within 10 business days.
- Weekly reporting and optimization for CPL and sales.
USD → NGN + Projected Reach & Leads
Breakdown
| Platform | USD | NGN | CPM (USD) | CTR % | CVR % | Reach | Clicks | Leads |
|---|---|---|---|---|---|---|---|---|
| Meta | $500 | — | — | — | — | — | — | — |
| $500 | — | — | — | — | — | — | — | |
| TikTok | $200 | — | — | — | — | — | — | — |
| $500 | — | — | — | — | — | — | — |
Allocation (NGN)
Projected Reach (Impressions)
Projected Leads
Adjust Assumptions
Tune assumptions per platform.
Notes
Defaults are indicative. Replace with your own account benchmarks. Leads represent form fills / enquiries; adjust CVR if using click‑to‑WhatsApp or calls.
* FX rate set to ₦1,536.70 per $1. Update the rate in the script if needed.